Making IP data easier to navigate
A case study of
Focus
Design system
Visual identity
UX research
Industry
B2B SaaS
Overview
IPinfo is an IP data platform trusted by developers and businesses worldwide. This project focused on refreshing the visual identity and marketing website to create a more consistent and trustworthy experience.
Where it all started?
As the company expanded, the website no longer reflected the maturity of the product behind it. The visual identity felt outdated, pricing wasn't always easy to compare, and navigating technical information could be overwhelming for new visitors.
Understanding how people explored the platform became the starting point. Through user interviews and usability testing, the design team identified opportunities to improve both the structure and the overall experience.
What changed?
The redesign focused on creating a more approachable experience without losing the technical depth of the product. The visual identity was refreshed, content was reorganized, and pricing became easier to compare, helping users make more informed decisions.
The project also introduced a scalable design system, bringing consistency across the website while providing a solid foundation for future updates.
The outcome
The refreshed website better reflects the quality of the product while making it easier for developers and businesses to explore IPinfo's services. A stronger visual identity, clearer pricing, and a scalable design system created a more consistent experience that can continue to evolve alongside the company.